Senior Flow Fest – Event Branding & Creative Direction

As part of the executive board for my senior prom, I guide the creative branding for our fundraising events by reimagining them as a music festival experience inspired by Coachella, Lollapalooza, SXSW, Coca-Cola Flow Fest, and more. This concept, centered around our flagship event Senior Flow Fest, aimed to build excitement and create an immersive, youth-driven atmosphere across every touchpoint. The work includes original graphic design, flyers, social media content, and the overall moodboard that defined the visual and emotional tone of our senior year theme.