Annual Theme Release + Teaser

Each year, the Deputy Secretary General of Marketing & Communications leads the creative direction for PANAMUN’s annual theme teaser and release video. For PANAMUN XXXIII, I crafted the campaign around the theme "Echoes of the Past: Breaking Cycles, Building Lasting Solutions." The video was designed to capture the emotional and ideological core of this year’s conference: emphasizing reflection, accountability, and forward-thinking solutions. From concept development to scripting and editing, this piece challenged me to translate complex ideas into a cohesive visual narrative that resonated with our global audience.