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Creative Campaign Concept – Maison Margiela
Project type
Mock Product Campaign
Date
July 2024
Location
Savannah, Georgia
As part of my 2024 Social Strategy course, I created a mock campaign for Maison Margiela’s REPLICA fragrance line, focused on a fictional product called the Memory Box set. The campaign was structured around a three-part rollout: a pre-launch TikTok filter I designed (building on my previous filter experience), a Twitter strategy for launch week focused on brand voice and engagement, and a post-launch YouTube video concept inspired by nostalgic, lifestyle-style content typically seen in teenage girl routines. The campaign blended scent-driven storytelling with platform-specific strategy to create a cohesive and emotionally resonant brand experience.
